Campaign URL Builder & UTM Generator
Easily add campaign tracking parameters to URLs to measure custom campaigns in Google Analytics
Campaign Parameters
Channel Presets:
What Are UTM Parameters & Why Use Them?
How Google Analytics Tracks UTMs
UTMs help marketers track campaigns accurately in Google Analytics by tagging traffic sources, mediums, and campaign names.
Best Practices for UTM Naming
Always use lowercase letters (e.g. cpc instead of CPC) and underscores or hyphens instead of spaces. Google Analytics is case-sensitive, so keeping a strict standard prevents fragmented traffic reporting.