Paid Media & CPM Calculator
Calculate advertising key metrics: CPM, CPC, CTR, ROAS and Customer Acquisition Cost (CAC)
CPM Calculation Parameters
Calculated CPM Rate
$10.00
Formula: CPM = (Cost / Impressions) * 1000
Understanding Advertising Metrics
CPM vs. CPC
CPM (Cost per Mille) charges per 1,000 ad impressions, making it ideal for brand awareness campaigns. CPC (Cost per Click) only charges when users interact with your ad, making it ideal for direct-response sales.
What is a good LTV:CAC ratio?
A 3:1 ratio is widely considered the SaaS and e-commerce golden standard. If your ratio is 1:1 or lower, you are losing money on customer acquisition. If it is 5:1 or higher, you may be under-investing in growth.